Access to finance
Global Market Access
Innovation: Lessons from Experience – examining the Innovation landscape
The workshop will look at Innovation in general and the factors that need to be borne in mind when developing supply and value chains. It will describe the role of Catapults in the UK Innovation landscape and show how the experiences of CPI in supporting its clients’ innovation programmes have been captured. It will then go on to show how CPI uses this experience to help companies with their Innovation programmes, giving some real examples of innovation support in action.
Junk the jargon: how to communicate your work to non-technical audiences
If you work in a business where your product or service uses cutting edge technology to stand out from the competition then you will no doubt have had to explain that science to a non-scientist at some point - whether it be at a business event, or a pitch for investment. Scientists often struggle to find ways to engage a non-specialist audience with their work because they are trained to use technical terms and figure which leave many audiences cold. If you want to stand out at a conference or event, you need to really engage with an audience emotionally and start where they are. This session will give you practical tips on how to understand your audience, present with confidence and avoid the use of jargon and help you become truly memorable with your potential customers.
Meet the Press: building relationships between industry, journalists and publishers
Publicity. Prestige. Validation. Career development. Connections. In this workshop, editors from IOP Publishing, Nature Physics and Physics World will explore some of the ways that you and your company can benefit from working with science journalists and scientific publishers. You’ll also have a chance to ask questions and share ideas about how to get more out of the relationship between businesses, publishers and the media.